A Brief Guide For Developing High Quality Content
Writing good content means developing something that is unique as well as original. However, it is difficult for the writers to keep up their distinctiveness throughout the writing process. There are multiple reasons that compel the writers to lose their enthusiasm to produce good content. In fact, it is vital for them to look out for motivation that would enable them to sustain their inventiveness for a long time. Here are a few essential tips that you can follow to develop interesting content quickly.
It is vital to remember that the content that you have started to develop cannot be completed by another person. It is an exclusive content that can be developed by you. You cannot pass on the responsibility to another person.
If you set a deadline you should try to maintain it. Setting deadline can be rewarding for you. For instance, you can take a target that you will finish the whole assignment within one month. Determining deadline is helpful for you in increasing your motivation and allowing you to develop quality content.
You should devote a particular time where you can sit down and write on your own. It is vital to follow the routine until it turns out to be a habit. It is vital not to lose the focus till you complete the project.
It is important that you should remove all sorts of disturbances while you wish to remain focused on the work. You should find a quiet place that is devoid of all sorts of disturbances such text messages, telephone calls, emails and so on. Plus, you can also use one timer that can allow you to write till the lapse of scheduled time. Once time is over, you can start again after you take a break for five or six minutes.
In order to stay motivated it is crucial to stay in touch with the popular writers. The obstacles that they have faced on their way to become successful writers can be your source of motivation as well as inspiration.
Here are a few reasons for the writers to lack interest in work.
Low job status
In different conditions, you may not enjoy the high status of a quality job. The time necessary to develop the content is not considered to be valuable. Most people often consider the job of writing as worthless as well as unimportant.
Meager payment
Many successful authors do not receive adequate payment for their hard work. There are a few writers who also develop blogs or articles and do not get the payment. They lose interest to develop unique content despite the level of energy or time it calls for.
Misconception about the work
Most people fail to regard writing as act of hard work since it does not involve a lot of physical work. Enthusiasm, determination and strength are required to develop a successful career as a writer, is ignored. It is one of the important reasons for the writers to reduce interest in work.
Life Of Writers is a popular website that helps the writers who love to write to improve their skills and help them to become successful writers. Do you wish to learn how to keep writing good content? Life of Writers allows you to interact with other writers and editors and take their valuable suggestions and tips.
Article Source: http://EzineArticles.com/expert/Donald_Finch/1638348
Article Source: http://EzineArticles.com/8889713
It is vital to remember that the content that you have started to develop cannot be completed by another person. It is an exclusive content that can be developed by you. You cannot pass on the responsibility to another person.
If you set a deadline you should try to maintain it. Setting deadline can be rewarding for you. For instance, you can take a target that you will finish the whole assignment within one month. Determining deadline is helpful for you in increasing your motivation and allowing you to develop quality content.
You should devote a particular time where you can sit down and write on your own. It is vital to follow the routine until it turns out to be a habit. It is vital not to lose the focus till you complete the project.
It is important that you should remove all sorts of disturbances while you wish to remain focused on the work. You should find a quiet place that is devoid of all sorts of disturbances such text messages, telephone calls, emails and so on. Plus, you can also use one timer that can allow you to write till the lapse of scheduled time. Once time is over, you can start again after you take a break for five or six minutes.
In order to stay motivated it is crucial to stay in touch with the popular writers. The obstacles that they have faced on their way to become successful writers can be your source of motivation as well as inspiration.
Here are a few reasons for the writers to lack interest in work.
Low job status
In different conditions, you may not enjoy the high status of a quality job. The time necessary to develop the content is not considered to be valuable. Most people often consider the job of writing as worthless as well as unimportant.
Meager payment
Many successful authors do not receive adequate payment for their hard work. There are a few writers who also develop blogs or articles and do not get the payment. They lose interest to develop unique content despite the level of energy or time it calls for.
Misconception about the work
Most people fail to regard writing as act of hard work since it does not involve a lot of physical work. Enthusiasm, determination and strength are required to develop a successful career as a writer, is ignored. It is one of the important reasons for the writers to reduce interest in work.
Life Of Writers is a popular website that helps the writers who love to write to improve their skills and help them to become successful writers. Do you wish to learn how to keep writing good content? Life of Writers allows you to interact with other writers and editors and take their valuable suggestions and tips.
Article Source: http://EzineArticles.com/expert/Donald_Finch/1638348
Article Source: http://EzineArticles.com/8889713
writing systems
The major writing systems—methods of inscription—broadly fall into four categories: logographic, syllabic, alphabetic, and featural. Another category, ideographic (symbols for ideas), has never been developed sufficiently to represent language. A sixth category, pictographic, is insufficient to represent language on its own, but often forms the core of logographies.
§Logographies
A logogram is a written character which represents a word or morpheme. A vast number of logograms are needed to write Chinese characters, cuneiform, and Mayan, where a glyph may stand for a morpheme, a syllable, or both - ("logoconsonantal" in the case of hieroglyphs). Many logograms have an ideographic component (Chinese "radicals", hieroglyphic "determiners"). For example, in Mayan, the glyph for "fin", pronounced "ka'", was also used to represent the syllable "ka" whenever the pronunciation of a logogram needed to be indicated, or when there was no logogram. In Chinese, about 90% of characters are compounds of a semantic (meaning) element called a radical with an existing character to indicate the pronunciation, called a phonetic. However, such phonetic elements complement the logographic elements, rather than vice versa.
The main logographic system in use today is Chinese characters, used with some modification for the various languages of China, and for Japanese. Korean, even in South Korea, today uses mainly the phonetic Hangul system.
§Syllabaries
A syllabary is a set of written symbols that represent (or approximate) syllables. A glyph in a syllabary typically represents a consonant followed by a vowel, or just a vowel alone, though in some scripts more complex syllables (such as consonant-vowel-consonant, or consonant-consonant-vowel) may have dedicated glyphs. Phonetically related syllables are not so indicated in the script. For instance, the syllable "ka" may look nothing like the syllable "ki", nor will syllables with the same vowels be similar.
Syllabaries are best suited to languages with a relatively simple syllable structure, such as Japanese. Other languages that use syllabic writing include the Linear B script forMycenaean Greek; Cherokee; Ndjuka, an English-based creole language of Surinam; and the Vai script of Liberia. Most logographic systems have a strong syllabic component.Ethiopic, though technically an alphabet, has fused consonants and vowels together to the point where it is learned as if it were a syllabary.
§Alphabets
See also: History of the alphabet
An alphabet is a set of symbols, each of which represents or historically represented a phoneme of the language. In a perfectly phonological alphabet, the phonemes and letters would correspond perfectly in two directions: a writer could predict the spelling of a word given its pronunciation, and a speaker could predict the pronunciation of a word given its spelling.
As languages often evolve independently of their writing systems, and writing systems have been borrowed for languages they were not designed for, the degree to which letters of an alphabet correspond to phonemes of a language varies greatly from one language to another and even within a single language.
§Abjads
In most of the writing systems of the Middle East, it is usually only the consonants of a word that are written, although vowels may be indicated by the addition of various diacritical marks. Writing systems based primarily on marking the consonant phonemes alone date back to the hieroglyphics of ancient Egypt. Such systems are called abjads, derived from the Arabic word for "alphabet".
§Abugidas
In most of the alphabets of India and Southeast Asia, vowels are indicated through diacritics or modification of the shape of the consonant. These are called abugidas. Some abugidas, such as Ethiopic and Cree, are learned by children as syllabaries, and so are often called "syllabics". However, unlike true syllabaries, there is not an independent glyph for each syllable.
Sometimes the term "alphabet" is restricted to systems with separate letters for consonants and vowels, such as the Latin alphabet, although abugidas and abjads may also be accepted as alphabets. Because of this use, Greek is often considered to be the first alphabet.
§Featural scripts
A featural script notates the building blocks of the phonemes that make up a language. For instance, all sounds pronounced with the lips ("labial" sounds) may have some element in common. In the Latin alphabet, this is accidentally the case with the letters "b" and "p"; however, labial "m" is completely dissimilar, and the similar-looking "q" and "d" are not labial. In Korean hangul, however, all four labial consonants are based on the same basic element, but in practice, Korean is learned by children as an ordinary alphabet, and the featural elements tend to pass unnoticed.
Another featural script is SignWriting, the most popular writing system for many sign languages, where the shapes and movements of the hands and face are representediconically. Featural scripts are also common in fictional or invented systems, such as J.R.R. Tolkien's Tengwar.
§Historical significance of writing systems
Olin Levi Warner, tympanum representing Writing, above exterior of main entrance doors, Thomas Jefferson Building, Washington DC, 1896.
Historians draw a sharp distinction between prehistory and history, with history defined by the advent of writing. The cave paintings and petroglyphs of prehistoric peoples can be considered precursors of writing, but they are not considered true writing because they did not represent language directly.
Writing systems develop and change based on the needs of the people who use them. Sometimes the shape, orientation, and meaning of individual signs changes over time. By tracing the development of a script, it is possible to learn about the needs of the people who used the script as well as how the script changed over time.
Passive Income Definition
Passive income is an income received on a regular basis, with little effort required to maintain it. It is closely related to the concept of "Unearned income".
The American Internal Revenue Service categorizes income into three broad types, active (earned) income, passive (unearned) income, and portfolio income. It defines passive income as only coming from two sources: rental activity or "trade or business activities in which you do not materially participate."
Other financial and government institutions also recognize it as an income obtained as a result of capital growth or in relation to negative gearing. Passive income is usually taxable.
Reference: http://en.wikipedia.org/wiki/Passive_income
Reference: http://en.wikipedia.org/wiki/Passive_income
SEO Search Engine Optimization Content
From Wikipedia, the free encyclopedia
"SEO" redirects here. For other uses, see SEO (disambiguation).
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.
Contents
[hide]History
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[2] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.[3] The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.[4]
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[5][dubious – discuss] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[6]
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. Graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[7] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[8] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[9]
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[10] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions[11] Patents related to search engines can provide information to better understand search engines.[12]
In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[13] In 2008, Bruce Clay said that "ranking is dead" because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.[14]
In 2007, Google announced a campaign against paid links that transfer PageRank.[15] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting.[16] As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[17]
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[18]
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[19]
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique.[20]
In April 2012, Google launched the Google Penguin update the goal of which was to penalise websites that used manipulative techniques to improve their rankings on the search engine.[21]
Relationship with search engines
By 1997, search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were evenmanipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista andInfoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.[22]
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimisation and related topics.[23]
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journalreported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[24] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[25] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[26]
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization.[27][28] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[29] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the crawl rate, and track the web pages index status.
Methods
Getting indexed
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[30] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[31] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[32] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.[33]
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[34]
Preventing crawling
Main article: Robots Exclusion Standard
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[35]
Increasing prominence
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.[36] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[36] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element[37] or via 301 redirectscan help make sure links to different versions of the url all count towards the page's link popularity score.
White hat versus black hat techniques
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as eitherwhite hat SEO, or black hat SEO.[38] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[39]
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[27][28][40] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[41] although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[42] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[43]
As a marketing strategy
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through PPC campaigns, depending on the site operator's goals.[44] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[45]
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[46] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[47] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[48]
International markets
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003,Danny Sullivan stated that Google represented about 75% of all searches.[49] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[50] As of 2006, Google had an 85–90% market share in Germany.[51] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[51] As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise.[52] That market share is achieved in a number of countries.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[51]
Legal precedents
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[53][54]
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. Kinderstart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[55][56]
See also
- ^ Beel, Jöran and Gipp, Bela and Wilde, Erik (2010)."Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co.". Journal of Scholarly Publishing. pp. 176–190. Retrieved April 18, 2010.
- ^ Brian Pinkerton. "Finding What People Want: Experiences with the WebCrawler" (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Retrieved May 7, 2007.
- ^ Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Retrieved May 14, 2007. See Google groups thread.
- ^ (Document Number 19970801004204) "Documentation of Who Invented SEO at the Internet Way Back Machine". Internet Way Back Machine. Archived from (Document Number 19970801004204) the original on August 1, 1997.[who?]
- ^ Cory Doctorow (August 26, 2001). "Metacrap: Putting the torch to seven straw-men of the meta-utopia". e-LearningGuru. Archived from the original on April 9, 2007. Retrieved May 8, 2007.
- ^ Pringle, G., Allison, L., and Dowe, D. (April 1998). "What is a tall poppy among web pages?". Proc. 7th Int. World Wide Web Conference. Retrieved May 8, 2007.
- ^ Brin, Sergey and Page, Larry (1998). "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Retrieved May 8, 2007.
- ^ Thompson, Bill (December 19, 2003). "Is Google good for you?". BBC News. Retrieved May 16, 2007.
- ^ Zoltan Gyongyi and Hector Garcia-Molina (2005). "Link Spam Alliances" (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Retrieved May 9, 2007.
- ^ Hansell, Saul (June 3, 2007). "Google Keeps Tweaking Its Search Engine". New York Times. Retrieved June 6, 2007.
- ^ Danny Sullivan (September 29, 2005). "Rundown On Search Ranking Factors". Search Engine Watch. Retrieved May 8, 2007.
- ^ Christine Churchill (November 23, 2005). "Understanding Search Engine Patents". Search Engine Watch. Retrieved May 8, 2007.
- ^ "Google Personalized Search Leaves Google Labs".searchenginewatch.com. Search Engine Watch. Retrieved September 5, 2009.
- ^ "Will Personal Search Turn SEO On Its Ear? | WebProNews". www.webpronews.com. Retrieved September 5, 2009.[non-primary source needed]
- ^ "8 Things We Learned About Google PageRank". www.searchenginejournal.com. Retrieved August 17, 2009.
- ^ "PageRank sculpting". Matt Cutts. Retrieved January 12, 2010.
- ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. Retrieved August 17, 2009.
- ^ "Personalized Search for everyone". Google. Retrieved December 14, 2009.
- ^ "Relevance Meets Real Time Web". Google Blog.
- ^ "Google Search Quality Updates". Google Blog.
- ^ "What You Need to Know About Google's Penguin Update". Inc.com.
- ^ Laurie J. Flynn (November 11, 1996). "Desperately Seeking Surfers". New York Times. Retrieved May 9, 2007.
- ^ "AIRWeb". Adversarial Information Retrieval on the Web, annual conference. Retrieved Oct 4, 2012.
- ^ David Kesmodel (September 22, 2005). "Sites Get Dropped by Search Engines After Trying to 'Optimize' Rankings". Wall Street Journal. Retrieved July 30, 2008.
- ^ Adam L. Penenberg (September 8, 2005). "Legal Showdown in Search Fracas". Wired Magazine. Retrieved May 9, 2007.
- ^ Matt Cutts (February 2, 2006). "Confirming a penalty". mattcutts.com/blog. Retrieved May 9, 2007.
- ^ a b "Google's Guidelines on Site Design". google.com. Retrieved April 18, 2007.
- ^ a b "Guidelines for Successful Indexing". bing.com. Retrieved September 7, 2011.
- ^ "Sitemaps". google.com. Retrieved May 4, 2012.
- ^ "Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft's Live Search". Search Engine Watch. March 12, 2007. Retrieved May 15, 2007.
- ^ "Search Submit". searchmarketing.yahoo.com. Retrieved May 9, 2007.[dead link]
- ^ "Submitting To Directories: Yahoo & The Open Directory". Search Engine Watch. March 12, 2007. Retrieved May 15, 2007.
- ^ "What is a Sitemap file and why should I have one?". google.com. Retrieved March 19, 2007.
- ^ Cho, J., Garcia-Molina, H. (1998). "Efficient crawling through URL ordering". Proceedings of the seventh conference on World Wide Web, Brisbane, Australia. Retrieved May 9, 2007.
- ^ "Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?". Search Engine Land. May 8, 2007. Retrieved May 9, 2007.
- ^ a b "The Most Important SEO Strategy". clickz.com. ClickZ. Retrieved April 18, 2010.
- ^ "Bing – Partnering to help solve duplicate content issues – Webmaster Blog – Bing Community". www.bing.com. Retrieved October 30, 2009.
- ^ Andrew Goodman. "Search Engine Showdown: Black hats vs. White hats at SES". SearchEngineWatch. Retrieved May 9, 2007.
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